Customise it or yourself

Despite March welcoming unseasonable wintery weather, it doesn’t stop us dreaming about the freedom of the open road with Spring and the promise of warmer weather just around the corner – and, for a limited time only, a select number of Sportster 1200s come with extra free.

That means now’s the ideal time to get your own unique custom bike ready for the warmer weather and clearer roads. We have a limited number of 1200 Sportster motorcycles with an extra £700 trade-in allowance or £1,000 to spend on parts, accessories or motorclothes.

The offer is only available whilst stocks last until Saturday 31st March, so don’t delay and get left out in the cold.



Now with every 1200cc models in stock, we’ll give you £700 extra on your trade-in, which means you can make more of the riding season this summer!


Or you could choose £1000 to spend on parts, accessories and MotorClothes® to tailor your bike (or you) so it’s perfect. Beef up your performance, styling or maybe you’d prefer to turn heads in some brand new riding gear. If you’re feeling really generous you could splash out on a new  riding outfit for your other half?




Customer may choose trade-in allowance or Parts & Accessories General Merchandise (PAM) allowance on the following terms when ordering a new Harley-Davidson Sportster 1200 motorcycle from dealership stock between Thursday 1st March and Satureday 31st March 2018 or until all available stock has been sold. Motorcycle availability will vary by dealership, please contact your local dealership for a list of motorcycles that are included in this promotion.  Motorcycle must be registered by Saturday 31st March 2018. This promotion is available in UK & Ireland authorised Harley-Davidson dealerships and is subject to stock availability. Trade-in redemption value shall be £700 (€800 in R.O.I). Trade-in allowance shall be added to the trade-in value offered by dealer and shall be specified on customer invoice of new bike purchased. PAM allowance shall be £1,000 (€1,100). PAM allowance value includes VAT and will be shown on customer’s invoice as a discount. PAM voucher can be spent against genuine Harley-Davidson Parts, Accessories and General Merchandise (excluding labour) at time of motorcycle order. No cash substitutions for either trade-in allowance or PAM allowance. Voucher may not be used in conjunction with any other Harley-Davidson offer. Promoter: Harley-Davidson Europe Ltd., 6000 Garsington Road, Oxford OX4 2DQ. Harley, Harley-Davidson and the Bar & Shield logo are among the trademarks owned by H-D U.S.A. LLC, a related company to Promoter.