For over 117 years, Harley-Davidson has been bringing people together, weaving adventureous journeys and unforgetable experiences that fuels freedom for the soul. Harley-Davidson's latest campaign, United We Will Ride, celebrates its core mission in collaboration with actor Jason Momoa, who serves as an excellent ambassador for the company.
Jason Momoa and produced and directed the ‘United We Will Ride’ campaign, which will follow six Harley-Davidson riders as they navigate through the tumultuous days of the COVID-19 pandemic by using the power of riding to engage friends, family, community and themselves.
“Motorcycles have brought me places that have changed my life and around people that have molded who I am.” said Jason Momoa. “With my latest production for Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit of the motorcycling community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!”