Harley-Davidson Launches LiveWire, The Electric Motorcycle Brand

POSTED: 10/05/2021

The Harley-Davidson Motor Company today announces the launch of LiveWire as an all-electric motorcycle brand. 

LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle.

 

Jochen Zeitz, chairman, president and CEO of Harley-Davidson: 
"One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV. With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future."

 

The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and to premiere at the International Motorcycle Show on July 9, 2021. For more information and updates, register at livewire.com.

With a dedicated focus on EV, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire expects to benefit from Harley-Davidson's engineering expertise, manufacturing footprint, supply chain infrastructure, and global logistics capabilities. Both companies intend to cooperate and share their technological advancements to ensure an industry leading application in their respective core segments.
 

Today, the next chapter in the LiveWire journey begins.​

 

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