The information we collect

West Coast Harley-Davidson® collects your Customer Identifiable Information if you visit this Web site and request information regarding one of our programs, products or services, enroll as a member in our communities (e.g., H.O.G.®), or request other information.
"Customer Identifiable Information" means any information relating to a natural person who can be identified, directly or indirectly, from that information by reference to an identification number or to one or more factors specific to his or her physical, mental, economic, cultural or social identity. The Customer Identifiable Information we collect about you can include name, address, telephone number, e-mail address, driver's license number, IP address, which Web sites you come from, which pages you visited at this Web site, and other information about your online activities on this Web site.

West Coast Harley-Davidson® will collect and use your Customer Identifiable Information to respond to your enquiries; market and sell to you Harley-Davidson® products, programs, and services; and market and sell to you Harley-Davidson® branded products, programs, and services offered by its distributors, dealers, rental operators, and Business Alliance Companies. "Business Alliance Companies" are third party businesses that have entered into a contract with Harley-Davidson®/Buell® to market, offer, sell, distribute, endorse, or sponsor a Harley-Davidson®/Buell® branded product, program, or service. Harley-Davidson®/Buell® may also use Customer Identifiable Information to conduct other legitimate business activities, such as protecting the security of this Web site and Harley-Davidson®'s networks, guarding against potential liability, engaging in debt collection, preventing fraud, responding to a court order or subpoena, and complying with law or a legally permitted enquiry by a government agency or regulator.
Harley-Davidson® may transfer your Customer Identifiable Information to third parties who may use your Customer Identifiable Information to facilitate the purposes mentioned above. These third parties may include Harley-Davidson®'s distributors, dealers, Business Alliance Companies, advisors, and rental operators, companies providing products and services (such as IT systems suppliers) to Harley-Davidson® and, to the extent required by law, regulatory authorities.
After you provide us your Customer Identifiable Information, you may, at any time, (1) request that such information not be used for direct marketing purposes by Harley-Davidson®/Buell® or transferred to third parties for direct marketing purposes and (2) obtain a copy of your information or make corrections to it.
Reasonable steps will be taken to verify your identity when you contact us regarding your Customer Identifiable Information. We will not charge you a fee if you seek to exercise these rights.

How to contact us

If you wish to (1) request that your Customer Identifiable Information not be used for direct marketing purposes by West Coast Harley-Davidson® or transferred to third parties for direct marketing purposes or (2) obtain a copy of your information or make corrections to it, you must contact us as follows:
West Coast Harley-Davidson®, 147 North Street, Glasgow, United Kingdom, G3 7DA.
H.O.G.® Membership.
If you provided us your Customer Identifiable Information on the H.O.G.® section of this Web the contact information is:

H.O.G.® Customer Services
PO Box 114
Twickenham
TW1 1XQ
United Kingdom

TEL: 00800-1111-2223
FAX: 00800-7766-5566